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welcome
to the home of football for good

Where football changes lives, transforms communities and inspires everyone to take action.  

Our Mission

All over the world, football has proven to be an invaluable tool for youth development and community advancement. Yet the true potential of football as a force for good remains largely untapped.
Our mission is to strengthen and grow football’s power to drive positive change and expand opportunities for every young person to play, learn and thrive.  

Since 2002, we have pioneered the development of football for good by connecting communities, amplifying best practice, mobilising collective action and inviting everyone within and beyond football to lead change.  

THE BIGGEST IMPACT COLLECTIVE IN FOOTBALL 

We bring together a global community of individuals, organisations, brands, public partners, athletes, and other stakeholders, united by the joy of football and the absolute belief in the game's ability to change the world.

201

Community Organisations

12k+

Global Workforce

200+

Professional Athletes

3.6M

Young People Engaged in Programmes Yearly

9M

People Reached Across 117 Countries

Latest Stories

Join World Football Giving Day on May 26

A global giving moment for the world of football

World Football Giving Day is a shared global moment when the football community comes together to recognise and activate the game’s unique power to connect people and inspire action for good.

Taking place each year on 26 May, it mobilises football’s reach, culture and collective influence to give back, supporting initiatives that create positive change in communities around the world.

Activating football’s Cultural Power 

Football is more than a game — it is a global culture built on joy, belonging, and shared belief. Common Goal works from within that culture, using football’s unique ability to connect people to activate collective action. 

Through campaigns, collaborations, and community-led initiatives, we create opportunities for those who believe in football’s power to lead the change they want to see. 

A TEAM LIKE NO OTHER

We’re a trusted global partner, pioneering football for good for over 3 decades.

Our Partners

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