Our Mission
All over the world, football has proven to be an invaluable tool for youth development and community advancement. Yet the true potential of football as a force for good remains largely untapped.
Our mission is to strengthen and grow football’s power to drive positive change and expand opportunities for every young person to play, learn and thrive.
Since 2002, we have pioneered the development of football for good by connecting communities, amplifying best practice, mobilising collective action and inviting everyone within and beyond football to lead change.
201
Community Organisations
12k+
Global Workforce
200+
Professional Athletes
3.6M
Young People Engaged in Programmes Yearly
9M
People Reached Across 117 Countries
FOOTBALL CAN CONNECT US ALL
The FIFA World Cup 2026 is more than a tournament. It is an opportunity to create lasting value for young people and communities at the heart of the game.
Through partnerships, programmes and collective action, Common Goal is helping connect football’s biggest moment back to the places where football changes lives every day—creating opportunities, strengthening communities and building a legacy that extends far beyond the final whistle.
Activating football’s Cultural Power
Football is more than a game — it is a global culture built on joy, belonging, and shared belief. Common Goal works from within that culture, using football’s unique ability to connect people to activate collective action.
Through campaigns, collaborations, and community-led initiatives, we create opportunities for those who believe in football’s power to lead the change they want to see.
