Uniting the football community, for good

Common Goal aims to inspire everyone in football to collaborate towards an equal and sustainable future for all

Uniting the football community, for good

Common Goal aims to inspire everyone in football to collaborate towards an equal and sustainable future for all

With more than three billion fans, football is the largest social phenomenon on the planet.

Common Goal is rooted in the belief that the world’s most popular sport is one of the few cultural forces strong enough to help shift society towards a more sustainable and equitable future for all. We want to maximise the game’s contribution to people and planet by forging a lasting connection between football as a business and football as a catalyst for social transformation.

We believe that achieving long-lasting change requires collaboration. That’s why we are building a movement that creates opportunities for every stakeholder in football to participate.

We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals. And we team up with high-impact community organisations to reshape our society into an equal playing field for all.

How we build the movement

Bottom-up and inside-out, we place all our focus on strengthening local capacity to transform realities, embedding purpose at the heart of the football industry and using football as enabler to inspire a shift in mindset.
1% PLEDGE
COMMUNITY
ADVOCACY
FAN ACTIVATION
We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals.
We create a global community of high-impact organisations that use football to support the wellbeing of our people and planet.
We inspire everyone in football to place doing good beyond the periphery and embed purpose at the core of what they do and how they do it.
We identify opportunities to inspire and enable the football fan community to contribute to the global goals.

How we build the movement

Bottom-up and inside-out, we place all our focus on strengthening local capacity to transform realities, embedding purpose at the heart of the football industry and using football as enabler to inspire a shift in mindset.
1% PLEDGE
We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals.
COMMUNITY
We create a global community of high-impact organisations that use football to support the wellbeing of our people and planet.
ADVOCACY
We inspire everyone in football to place doing good beyond the periphery and embed purpose at the core of what they do and how they do it.
FAN ACTIVATION
We identify opportunities to inspire and enable the football fan community to contribute to the global goals.

How can football advance the Global Goals? ? The United Nations Sustainmble Development Goals are a collection of 17 goals which lay out a blueprint for peace and prosperity for people and the planet Learn more >>

Common Goal unites organisations, athletes, clubs, brand and other stakeholders in football to drive progress towards the Global Goals through the following key impact areas.

LGBTQ+ Inclusion

Advancing Goal

With the Play Proud Project we are working to ensure grassroots football organisations, programmes, and communities around the world are inclusive for LGBTQ communities.

More about Play Proud >>

Gender Equality

Advancing Goal

Through the Common Goal Global Goal 5 Accelerator Project we are working to build a world where every girl has the opportunity to develop her full potential.

Anti Racism

Advancing Goal

Our goal is to help end racism in football: on the field, on the sidelines, in front offices, and across our communities.

More about Anti-Racist Project >>

Youth Health

Advancing Goal

Through a number of projects and organisations we work to ensure young people around the world have access to facilities and education to enable them to lead healthy lives.

 

More about Menstrual Hygiene Management >>

Youth Employability

Advancing Goal

Working with organisations and within specific project frameworks we look to give young people the skills and opportunities to enter employment in areas where this is often difficult.

More about Social Enterprise Assist >>

Peace Building

Advancing Goal

Through the Playing for Peace Project we want to enable young people to lead in the creation of peaceful societies.

More about Playing for Peace >>

Partners

We believe it takes a team to win a game. That’s why we work together with football institutions, private companies, governmental bodies and foundations. Our partnerships are tailored to create shared value and sustainable impact.

Impact Sponsors

adidas

Right to Dream

Partners

Chiliz

DRK Foundation

EU Commission

FIFA Foundation

FOX Sports

GIZ

Hyundai

International Trade Centre

Minute Media

PepsiCo

UEFA Foundation for Children

Pro Bono
Supporters

Avery Dennison

Deloitte

Getty Sport

Jung von Matt Sports

Nielsen

Revolt

Ecosystem
Networks & Allies

Ashoka

Catalyst 2030

FIFPro

King Baudouin Foundation

Project Everyone

Schwab Foundation

TGE

The German Football Ambassador

Unfinished

WeAre8

Advisory Board

Anne Bunde-Birouste

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Anne Bunde-Birouste

Advisory Board Member

Dr. Anne Bunde-Birouste is the Founder and CEO at Football United; Director at Creating Chances; Adjunct Senior Lecturer at UNSW; and Academic Board Member at Australian College of Physical Education (ACPE).

She also is the Convener of Health Promotion at the UNSW Graduate School of Public Health and Community Medicine.

Anne has extensive experience in international practice, policy and advocacy work focused on health, community participation and peace-building. Her work is recognised with several awards.

Dorcas Amakobe

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Dorcas Amakobe

Advisory Board Member

Dorcas is a women's rights development expert with 12 years of experience in the sports sector.  

She is the Executive Director of Moving The Goalposts in Kenya. Dorcas has also collaborated with national and international sports federations and organizations, gaining in-depth insights into human rights approaches.

Franz Koch

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Franz Koch

Advisory Board Member

Franz was COO at OneFootball from 2018 to 2023. He previously worked as a Consultant at Oliver Wyman, and was also Co-CEO of Mykita. 

Koch had also a long career at Puma where he served as CEO from 2011 to 2013.

Jim Bildner

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Jim Bildner

Advisory Board Member 

Jim Bildner is the CEO of the Draper Richards Kaplan Foundation. He is also a Lecturer at Harvard Kennedy School and Harvard University.  He serves on numerous non-profit and for-profit boards including the Kresge Foundation, the 12th largest foundation in the United States.  

In his board service, he serves on more than 10 finance, audit and investment committees, including chairing the Kresge Investment committee with more than 4 billion dollars in its endowment. He earned his AB from Dartmouth College, his MPA from Harvard, his J.D. from Case Western Reserve School of Law and an M.F.A. from Lesley University.  He is a member of the Bar of the Commonwealth of Massachusetts.  He has written numerous articles on entrepreneurship and creating impact for the media including the Stanford Social Innovation Review and the Harvard Business Review. 

Juan Mata

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Juan Mata

Co-chair, Advisory Board 

Juan was the first athlete joining Common Goal in 2017 and pledging 1% of his salary towards the wellbeing of our people and planet. He is recognised as co-founder of the Common Goal movement, alongside Jürgen Griesbeck and Thomas Preiss. 

On the pitch, Juan has achieved considerable success in his illustrious career and played for some of the world’s biggest clubs. He has won the World Cup and two European Championships on the international stage and the Champions League at the club level. 

Kasper Hjulmand

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Kasper Hjulmand

Advisory Board Member

Kasper is a Danish football manager and a former professional player. He studied sports at the University of Copenhagen and has a Bachelor of Science in sports focused on coaching. 

He started his managerial career guiding FC Nordsjælland to the UEFA Champions League group stages and winning their first-ever Danish championship. Kasper is now the head coach for the Denmark national team and recently reached the semi-finals of the EURO 2020. 

Luis Vicente

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Luis Vicente

Advisory Board Member  

Luis is currently the Chairman of Europe’s athlete-led investment platform, APEX Capital. Previously, he was a member of the Management Board at FIFA as the first-ever Chief Digital Transformation & Innovation Officer. 

Throughout his career, he has held different positions within Valencia CF, Real Madrid, Manchester City and Red Bull, as well as being a sports and commercial agent, managing some of the world's biggest football stars including Figo, Ronaldo and Shevchenko. 

Moya Dodd

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Moya Dodd

Co-chair, Advisory Board 

Moya is a former national team vice-captain of Australia, and a Partner at law firm Gilbert + Tobin. She is a member of Football Australia's Hall of Fame, and was one of the first few women on FIFA's Executive Committee from 2013-2016.

Moya has been and continues to be a leading advocate and champion for gender equality and inclusion in world football. 



Sharon Thorne

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Sharon Thorne

Advisory Board Member

Sharon was the Deloitte Global Chair from 2019 – 2023. She has 37 years of experience auditing and advising clients across a broad range of sectors and spent more than three decades on various Deloitte and external not for profit boards, including 14 years on the Deloitte Global Board.

Victoire Cogevina Reynal

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Victoire Cogevina Reynal

Advisory Board Member 

Victoire recently launched Mercury 13, a group set to invest $100 million into acquiring European and Latin American women's football clubs. Mercury 13 pays homage to the 13 women pilots who were excluded from NASA's astronaut programme on the basis of their gender and is the continuation of Victoire's extensive career driving gender equity in and through football.

An advocate for gender equality with UN Women and a Women in Sports Tech board member, Victoire also founded Gloria and co-founded SR All Stars, and is the former Vice President of women’s football at OneFootball. 

Vivianne Miedema

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Vivianne Miedema

Advisory Board Member 

Vivianne is a well-known Dutch footballer who plays for the Netherlands National Team and Arsenal FC. She has found the back of the net more times than any other Dutch footballer — male or female, and it took her just 110 games to score 100 goals for the Gunners.  

Vivianne joined Common Goal in 2021, pledging 1% of her salary towards football for good programmes supporting young people in situations of violence around the world.  She is also an ambassador of WarChild. Vivianne also holds a master's in Business & Marketing and firmly believes that football should be used to tackle social issues and give people joy and safety all over the world. 

Meet the Team

Learn More

Impact: See how Common Goal drives impact around the world
Industry Members: Find out more about those that have taken the pledge
Stories: Read the latest stories from the Common Goal movement