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Our Purpose

Uniting the global football community in tackling the greatest social challenges of our time

With more than three billion fans, football is the largest social phenomenon on the planet. No other sport boasts such wealth. Or such reach. Or such cultural significance. The beautiful game is in a league of its own.

For many, the game forms community. It binds people together and creates a common language they can all speak. And for some, it already serves as a powerful tool for addressing social challenges in their communities - but no systemic link exists between the professional game and the many community based football organisations around the world.
By creating a more thorough link between football players, managers, fans, organisations, brands, and football for good organisations, we can join the global football community together on a team big enough and strong enough to take on the world's toughest opponents from HIV/AIDS to gender inequality to youth unemployment.

The idea is simple. Common Goal’s members pledge 1% of their earnings to a central fund. And together we allocate this fund to high-impact organisations that harness the power of football to advance the United Nations Global Goals

How Common Goal works

Common Goal members

Central fund

High-impact football NGOs i

Goal 3Good Health and Well-being
Goal 4Quality Education
Goal 5Gender Equality
Goal 8Decent Work & Economic Growth
Goal 10Reduced Inequalities
Goal 16Peace, Justice & Strong Institutions

Steering Board

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Moya Dodd

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Moya is a Partner in the competition and regulation group at Gilbert+Tobin Lawyers and a member of the Asian Football Confederation's Executive Committee. She was also one of the first few women on FIFA's Executive Committee, from 2013-2016.

A former national team player and vice-captain of Australia, Moya has been and continues to be a leading advocate and champion for women’s rights and gender equality in world football.

In her role as independent Chair of Common Goal's Steering Board, she oversees all of the Steering Board’s activities and formal decision making.

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Jürgen Griesbeck

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Jürgen is the Founder and CEO of streetfootballworld, an international NGO that supports a global network of 127 community organisations which all use football as a tool to accelerate and/or increase social development in underserved communities.

A Schwab Foundation Fellow of the World Economic Forum and Ashoka Fellow, he has a 20- year track record of impact and innovation in the field of football for good.

Jürgen serves as a member on the Steering Board in his function as CEO of streetfootballworld and Co-Founder of Common Goal.

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Juan Mata

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Juan is a professional footballer currently playing for Manchester United. During his career he has won the World Cup, European Championships, Champions League and Europa League, amongst other trophies.

A global ambassador of streetfootballworld, he co-founded Common Goal alongside Jürgen Griesbeck and Thomas Preiss in 2017 with the aim to form a lasting connection between football as a business and football as a tool for social change.

Juan was the first player to commit to pledge (a minimum of) 1% of his salary to high impact football for good organisations and serves as a member of Common Goal’s Steering Board.

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Luc Tayart

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Luc is the Managing Director of the Belgian King Baudouin Foundation which hosts and administers the Common Goal fund.

A philanthropic practitioner with more than 30 years of experience, he holds numerous additional positions in leading philanthropic and political institutions, including the Network of European Foundations where he serves as Treasurer, the European Venture Philanthropy Association where he serves as a member of the Strategic Committee and the European Policy Centre, where he is a member.

Luc serves as a member on the Steering Board in his function as Managing Director of the King Baudouin Foundation.

Photo copyright: Frank Toussaint

Core Team

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Thomas Preiss

Chief Operating Officer
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Thomas is a social change strategist and entrepreneur with a background in international economics and business administration.

In his role as Co-Founder and COO, he translates vision into strategy and oversees the day-to-day operations of Common Goal.

Outside of the office you will find Thomas on the water in the summer and the snow in the winter.

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Miriam Schneider

Community Lead
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Miriam joined our team with a professional background in tech, social business consulting and innovation trainings.

In her role as Community Lead, she manages and continuously improves the experience of our diverse group of members. She also develops key strategic partnerships for Common Goal.

Even though Miriam likes football, you are much more likely to meet her on the volleyball court after work.

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Andrew Wisniewski

Communications Lead
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Andrew has a background in international relations, strategy and brand communication. He joined our team after previously working for a purpose driven creative agency in the US.

In his role as Communications Lead, Andrew oversees and coordinates the communication of Common Goal’s story in both the online and offline world.

Having resided in southern California for several years prior to joining Common Goal, he is still trying to find the closest surf spot to his new home in Berlin.

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Ben Miller

Media Relations
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Ben has a background in globally-syndicated content production and worked with elite athletes in the areas of personal branding, sponsorships and communication for several years.

At Common Goal, he heads up media and influencer relations.

Ben's previous roles have brought him to over 50 countries, one of which was Bhutan, where he missed a penalty in the only league match he ever played in.

Common Goal Partners

The Global Goals

King Baudouin
Foundation

Transnational Giving Europe

ImagoSport

Onefootball

90min

Forza Football

Facebook

Enso

Revolt

Project Everyone

Dark Horses

Viareal

Grabyo

Patterns of Play

Classic Football Shirts

Purpose+Sport

Baker McKenzie

WeWork

Nielsen

Get in touch

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