Uniting the football community, for good

Common Goal aims to inspire everyone in football to collaborate towards an equal and sustainable future for all

Uniting the football community, for good

Common Goal aims to inspire everyone in football to collaborate towards an equal and sustainable future for all

With more than three billion fans, football is the largest social phenomenon on the planet.

Common Goal is rooted in the belief that the world’s most popular sport is one of the few cultural forces strong enough to help shift society towards a more sustainable and equitable future for all. We want to maximise the game’s contribution to people and planet by forging a lasting connection between football as a business and football as a catalyst for social transformation.

We believe that achieving long-lasting change requires collaboration. That’s why we are building a movement that creates opportunities for every stakeholder in football to participate.

We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals. And we team up with high-impact community organisations to reshape our society into an equal playing field for all.

How we build the movement

Bottom-up and inside-out, we place all our focus on strengthening local capacity to transform realities, embedding purpose at the heart of the football industry and using football as enabler to inspire a shift in mindset.
1% PLEDGE
COMMUNITY
ADVOCACY
FAN ACTIVATION
We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals.
We create a global community of high-impact organisations that use football to support the wellbeing of our people and planet.
We inspire everyone in football to place doing good beyond the periphery and embed purpose at the core of what they do and how they do it.
We identify opportunities to inspire and enable the football fan community to contribute to the global goals.

How we build the movement

Bottom-up and inside-out, we place all our focus on strengthening local capacity to transform realities, embedding purpose at the heart of the football industry and using football as enabler to inspire a shift in mindset.
1% PLEDGE
We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals.
COMMUNITY
We create a global community of high-impact organisations that use football to support the wellbeing of our people and planet.
ADVOCACY
We inspire everyone in football to place doing good beyond the periphery and embed purpose at the core of what they do and how they do it.
FAN ACTIVATION
We identify opportunities to inspire and enable the football fan community to contribute to the global goals.

How can football advance the Global Goals? ? The United Nations Sustainmble Development Goals are a collection of 17 goals which lay out a blueprint for peace and prosperity for people and the planet Learn more >>

Common Goal unites organisations, players and managers, clubs, media outlets, brands, influential voices and other stakeholders from the world of football to support eight impact focus areas that drive progress towards the Global Goals: anti racism, gender equality, peace building, climate action, LGBTQ+ inclusion, youth employability, health and education.

LGBTQ+ Inclusion

Advancing Goal

With the Play Proud Project we are working to ensure grassroots football organisations, programmes, and communities around the world are inclusive for LGBTQ communities.

More about Play Proud >>

Gender Equality

Advancing Goal

Through the Common Goal Global Goal 5 Accelerator Project we are working to build a world where ever girl has the opportunity to develop her full potential.

More about Global Goal 5 Accelerator >>

Anti Racism

Advancing Goal

Our goal is to help end racism in football: on the field, on the sidelines, in front offices, and across our communities.

More about The Anti-Racist Project >>

Youth Health

Advancing Goal

Through a number of projects and organisations we work to ensure young people around the world have access to facilities and education to enable them to lead healthy lives.

 

More about Menstrual Hygiene Management >>

Youth Employability

Advancing Goal

Working with organisations and within specific project frameworks we look to give young people the skills and opportunities to enter employment in areas where this is often difficult.

More about Social Enterprise Assist >>

Peace Building

Advancing Goal

Through the Playing for Peace Project we want to enable young people to lead in the creation of peaceful societies.

More about Playing for Peace >>

Partners

We believe it takes a team to win a game. That’s why we work together with football institutions, private companies, governmental bodies and foundations. Our partnerships are tailored to create shared value and sustainable impact.

Impact Sponsors

DAZN

adidas

Right to Dream

Partners

The German Foreign Office

GIZ

International Trade Centre

EU Commission

PepsiCo

FIFA Foundation

FedEx

Swedish Postcode Foundation

UEFA Foundation for Children

Pro Bono
Supporters

Getty Sport

Avery Dennison

Nielsen

Deloitte

Revolt

Jung von Matt Sports

Ecosystem
Networks & Allies

FIFPro

Unfinished

WeAre8

King Baudouin Foundation

TGE

Schwab Foundation

Ashoka

Project Everyone

Catalyst 2030

Steering Board

Moya Dodd

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Moya Dodd

Moya is a Partner in the competition and regulation group at Gilbert+Tobin Lawyers and a member of the Asian Football Confederation's Executive Committee. She was also one of the first few women on FIFA's Executive Committee, from 2013-2016.

A former national team player and vice-captain of Australia, Moya has been and continues to be a leading advocate and champion for women’s rights and gender equality in world football.

In her role as independent Chair of Common Goal's Steering Board, she oversees all of the Steering Board’s activities and formal decision making.

Jürgen Griesbeck

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Jürgen Griesbeck

A Schwab Foundation Fellow of the World Economic Forum and Ashoka Fellow, Jürgen has a 25 - year track record of impact and innovation in the field of football for good.

Jürgen serves as a member on the Steering Board in his function as CEO of streetfootballworld and Co-Founder of Common Goal.

Juan Mata

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Juan Mata

A global ambassador of streetfootballworld, Juan co-founded Common Goal alongside Jürgen Griesbeck and Thomas Preiss in 2017 with the aim to form a lasting connection between football as a business and football as a tool for social change.

Juan was the first player to commit to pledge (a minimum of) 1% of his salary to high impact football for good organisations and serves as a member of Common Goal’s Steering Board.

Luc Tayart

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Luc Tayart

A philanthropic practitioner with more than 30 years of experience, Luc holds numerous additional positions in leading philanthropic and political institutions, including the Network of European Foundations where he serves as Treasurer, the European Venture Philanthropy Association where he serves as a member of the Strategic Committee and the European Policy Centre, where he is a member.

Luc serves as a member on the Steering Board in his function as Managing Director of the King Baudouin Foundation.

Meet the Team

Learn More

Impact: See how Common Goal drives impact around the world
Industry Members: Find out more about those that have taken the pledge
Stories: Read the latest stories from the Common Goal movement