A joint initiative of adidas Foundation, Beyond Sport and Common Goal Football can open doors – but only if young people have the chance to step through them. With the World Cup set to shine a light on sport across the U.S., Canada and Mexico, adidas Foundation, Beyond Sport and Common Goal are launching Play Collective. Developed through adidas Foundation’s Playing for Purpose program, this three-year initiative will support intentional, community-based sport programming wit
We enter 2026 stronger than ever as football for good continues to grow We’re proud welcome six new impact organisations to the Common Goal community. Through a membership process, Common Goal has evaluated these organisations according to both basic and specific Football for Good criteria that establish how they use football to generate impact towards social topics aligned to the Sustainable Development Goals. These new members are delivering life-changing programmes
Momentum, lessons, and what comes next As this year comes to a close, at Common Goal we are looking both backward and forward—at the shifts that are influencing the football for good community, the trends emerging for 2026, and the possibilities tied to the World Cup ahead. Across continents, across organisations, and across thousands of stories from young people and leaders on the ground, one truth keeps showing up: football for good isn’t simply growing; it’s entering int
A hometown band. A local team. A collaboration rooted in community. Deftones and GOAL Projects Release Jersey Collaboration Supporting Street Soccer USA’s Los Jaguares. GOAL Projects — a collaboration between Footballco’s global soccer brand GOAL and Common Goal — has launched its latest partnership, this time with Grammy Award–winning band Deftones, to support Los Jaguares, a youth team from Sacramento’s Oak Park neighbourhood and part of the Street Soccer USA community. The
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