photo by news.adidas.com Common Goal to feature across 180 adidas stores in 22 countries in Europe during the FIFA World Cup 2026 through Adyen Giving integration. The FIFA World Cup generates attention at a scale few things on earth can match. The question is how that attention can be turned into something bigger than the tournament itself. This summer, Common Goal, adidas and Adyen are bringing football for good directly into that moment — inviting millions of fans to conne

The initiative contributes to the wider social legacy ambitions of the FIFA Women’s World Cup in Brazil, contributing to advance gender equity across the country. Common Goal and FIFA Women’s Football have teamed up to bring the global Equal Play Effect initiative to Brazil, with an aim of accelerating gender equity from the ground up in the lead up to and beyond the FIFA Women's World Cup 2027 in Brazil. Collaboration and contextualisation have always been at the heart of th

A collective global moment to give back through football Communities have always been at the centre of everything we do. Since our early days in 2002, community leaders have shaped our mission, our movement, and our belief in what football can become when it shows up for people. It’s no coincidence that there is a heart at the centre of the Common Goal logo. For years, we’ve worked to help football reconnect with that heart. To shine a light on the organisations and peop

To mark World Football Giving Day, Common Goal is announcing the organisations selected to receive Football for Good Capacity Grants, first unveiled in April as part of adidas’s financial commitment to help bring Common Goals’ global initiative to life. The grants will support 25 football for good organisations across 18 countries in Africa, Asia-Pacific, Latin America, and Europe, with a focus on strengthening the long-term resilience and sustainability of community-based or

Celebrating FC Nordsjælland ongoing commitment through the 1% ahead of World Football Giving Day