What 570+ grassroots football festivals tell us about football communities across the US When people look back on this FIFA World Cup, they'll remember the goals, the upsets and the champions. But across the United States, another story unfolded alongside the tournament. Over the past few months, more than 570 Soccer Forward Fests emerged across all 50 states and Washington, D.C. They took place in neighbourhood parks, schools, community centres and local pitches. Some were
Lay’s RePlay is a global initiative launched in 2021 by Lay’s, a PepsiCo brand, in partnership with UEFA Foundation and Common Goal. By transforming recycled chip packets into sustainable community pitches and supporting local programmes, the initiative has helped create safe, inclusive spaces where young people can play, learn and belong. This FIFA World Cup 2026™, Lay’s is bringing the spirit of the tournament to communities around the world through the Lay’s RePlay World C
We're excited to partner with our friends at Elevate Prize Foundation for the June Get Loud Award: Soccer for Good. The Get Loud Award is a monthly initiative that shines a spotlight on organizations driving meaningful social change. Each award provides $25,000 in unrestricted funding and visibility to help amplify the impact of a nonprofit tackling some of the world's most pressing challenges. For this June edition, focused on Soccer for Good, the award celebrates organizati
photo by news.adidas.com Common Goal to feature across 180 adidas stores in 22 countries in Europe during the FIFA World Cup 2026 through Adyen Giving integration. The FIFA World Cup generates attention at a scale few things on earth can match. The question is how that attention can be turned into something bigger than the tournament itself. This summer, Common Goal, adidas and Adyen are bringing football for good directly into that moment — inviting millions of fans to conne
The initiative contributes to the wider social legacy ambitions of the FIFA Women’s World Cup in Brazil, contributing to advance gender equity across the country. Common Goal and FIFA Women’s Football have teamed up to bring the global Equal Play Effect initiative to Brazil, with an aim of accelerating gender equity from the ground up in the lead up to and beyond the FIFA Women's World Cup 2027 in Brazil. Collaboration and contextualisation have always been at the heart of th
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