photo by news.adidas.com Common Goal to feature across 180 adidas stores in 22 countries in Europe during the FIFA World Cup 2026 through Adyen Giving integration. The FIFA World Cup generates attention at a scale few things on earth can match. The question is how that attention can be turned into something bigger than the tournament itself. This summer, Common Goal, adidas and Adyen are bringing football for good directly into that moment — inviting millions of fans to conne
To mark World Football Giving Day, Common Goal is announcing the organisations selected to receive Football for Good Capacity Grants, first unveiled in April as part of adidas’s financial commitment to help bring Common Goals’ global initiative to life. The grants will support 25 football for good organisations across 18 countries in Africa, Asia-Pacific, Latin America, and Europe, with a focus on strengthening the long-term resilience and sustainability of community-based or
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