Common Goal and adidas Sportswear are partnering around a shared belief.

A joint initiative of adidas Foundation, Beyond Sport and Common Goal Football can open doors – but only if young people have the chance to step through them. With the World Cup set to shine a light on sport across the U.S., Canada and Mexico, adidas Foundation, Beyond Sport and Common Goal are launching Play Collective. Developed through adidas Foundation’s Playing for Purpose program, this three-year initiative will support intentional, community-based sport programming wit