In 2021, Common Goal was able to open a new chapter of Equal Play Effect in Latin America, SOMOS Equidad, lead by Fundación Selección Colombia and including the participation of 13 organisations across 8 countries.
The project engages with staff members and coaches to improve gender equity at the heart of their organisation, on the sidelines and on the pitch. SOMOS Equidad also enabled the implementation of gender equity programming for young people, with a focus on girls.
How it drives change:
- In the organisations: Embed gender equity at the heart of football for good organisations and ensure gender equity in their leadership.
- On the sidelines: Increase the proportion of women coaches and ensure every girl has a woman role model.
- On the pitch: Increase girls’ participation on the pitch.
- In the community: Leverage culture and reach to inspire society and transform football culture into a welcoming and inclusive space for all.
About Equal Play Effect Equal Play Effect is a replicable, adaptable and scalable solution to accelerate progress towards gender equity in football.
Equal Play Effect provides an action-based impact framework to support everyone in football to work against mechanisms and dynamics that enforce inequity and discrimination.
Collective effort is central to Equal Play Effect. Driven by Common Goal, developed by expert partners Soccer Without Borders and Women Win, and implemented with the support of more than 50 stakeholders across four regions, including athletes, brands, community organisations and others.
From 2020 to 2023, Equal Play Effect has been implemented across four regions including East Africa, North America, Latin America and Europe, under different names.
Learn more about Equal Play Effect
here