DAZN joins Common Goal Movement
Sports streaming platform becomes impact sponsor
Common Goal and DAZN have today announced a global partnership to jointly tackle some of the most vital social issues of our time.
The sports streaming platform will become a Common Goal Impact Sponsor, making a multi-million dollar pledge alongside a 1% global employee time and resource commitment.
The partnership will focus on three fundamental and deep-rooted issues within and beyond football: gender equity, racial justice, and cultural diversity.
DAZN will use its storytelling ecosystem to foster open and meaningful dialogue around these issues as well as contribute towards action-oriented change via Common Goal’s own social impact initiatives and partner community organisations around the world.
"The Common Goal movement has shown that football can only fulfil its true potential as a force for positive change for people and planet when we work together,” said Common Goal CEO and co-founder Jürgen Griesbeck.
"We look forward to getting to work on bringing the partnership to life and in doing so empowering girls, boys and young people around the world to fulfil their potential. We hope that DAZN's leadership inspires other industry stakeholders to join the Common Goal movement."
As well as using its content power DAZN will support several dedicated Common Goal initiatives that will directly reach tens of thousands of individuals – all laddering up to Common Goal’s long-term goal of positively impacting 100 million young people by 2030.
Among the initiatives supported will be: Common Ground, Global Goal 5 Accelerator, the Anti Racist Project, and Play Proud.
“As a global broadcaster, media company, and industry disruptor, DAZN was not only born out of the desire to make sports accessible for all, we have also quickly grown to understand it is our responsibility to take action,” said James Rushton, Co-CEO of DAZN. “Common Goal exists to unite the global football industry and tackle the greatest social challenges of our time, and we are committed to working hand in hand with them to change the game together.”
Manchester United midfielder and Common Goal co-found Juan Mata also praised the partnership, adding: "It is brilliant to see the Common Goal movement, with now over 200 player and manager members, being embraced by DAZN, an important and innovative force in global sport"
“Through this long-term partnership, DAZN is demonstrating its commitment to racial justice, gender equity and cultural diversity in a tangible and powerful way that will enable us to tell the stories of many player activists and young people around the world who are positively impacted by Common Goal."
For more information; https://dazngroup.com/social-impact/commongoal/