adidas has joined the Common Goal movement as an Impact Sponsor, pledging 1% of their global net sales of footballs through to 2023, to strengthen a shared commitment to global football communities around the world and to create a more inclusive game for everyone.

The announcement arrived as the final chapter of the adidas’ UEFA EURO 2020TM campaign, inspiring fans to see — and push towards — a more positive and inclusive world through sport.

In addition to their 1% pledge, adidas has also committed to supporting Common Goal in its storytelling, and in activating adidas players and global market, helping bring to life the social impact of the partnership, and amplifying the movement’s work through the brand’s global footprint.

Working for a more inclusive society

Common Goal and adidas share a passion for using football as a force for change by tackling pressing issues such as racism, gender inequality, LGBTQ+ inclusion, and youth unemployment.

Common Goal’s members also include leading adidas players such as Serge Gnabry and Paulo Dybala, committing 1% of their earnings to a central fund. The fund is allocated to trusted, high-impact organisations and a series of collective projects concentrated on removing inequality, improving access, and working towards greater gender parity. These projects include:

Global Goal 5 Accelerator - creating a world where every girl has the opportunity to develop her full potential.

Anti-Racist Project - working to end racism in football on the field, on the side-lines, in the front office and across our communities.

Play Proud - making grassroots football organisations, programmes, and communities around the world inclusive for LGBTQ+ communities.

Creating a better future together

During the first year of the partnership, adidas has kicked off a series of stories from communities that showcase how young people can find their path and strength through football and become an active part of the change they want to see in their communities.

In July 2022, adidas brought together two of the biggest football clubs, Real Madrid and Juventus, to play a historical match towards one common goal — making the game a safe and inclusive space for all.

More recently, during the final match of male football World Cup in Qatar, adidas and Common Goal unveiled a campaign promoting gender equity in football and the upcoming female World Cup in Australia.