Building a Sustainable Future in Israel

adidas and Common Goal are supporting infrastructure and educational projects 

As part of the Move For The Planet global activation from adidas and Common Goal, The Peres Center for Peace and Innovation is working on a sustainable infrastructure project in the Municipality of Tel-Aviv-Jaffa.  

The area is multicultural but lacks public spaces and amenities. The plans are to introduce a community garden and sustainability initiatives, such as recycling containers, using air conditioning runoff for watering, and solar panels. With this, the organisation aims to foster community engagement and improve local environmental practices.  

Education on environmental sustainability and sports:     

Teaching also plays an important role in shaping ‘Shared Futures’. Part of the project is the ‘Engagement & Resiliency Programme’ – where educational and awareness events will take place.    

The content will include environment and sports, engaging residents.