From Packs to Pitches: a global initiative to create sustainable football pitches and to unite communities
The Lay’s RePlay project is a global initiative that was brought to life by Lay’s, a PepsiCo brand, in partnership with the UEFA Foundation for Children and Common Goal. By reusing empty chip packs to help create sustainable football pitches, Lay’s RePlay aims to unite communities and drive positive outcomes for planet and people around the globe.
Lay’s RePlay pitches have been created with the goal to develop football programming that can address social issues impacting each community, while minimising environmental impact.
To do so, the project consists of multifaceted components and is built upon two main pillars: The provision of sustainable infrastructure to local communities and the social impact of the pitches and related programmes in the communities where the pitches are located.
Sustainable infrastructure is provided in the form of 5-a-side artificial turf pitches, which are made by recycling crisp packets. This reduces the impact of the construction on the environment, while all pitches are fully recyclable at the end of their lifespan.
Completed pitches:
São Paulo, Brazil – EPROCAD, love.fútbol
Tembisa, South Africa – AMANDLA
Leicester, UK – Johan Cruff Foundation, programmes implemented by Leicester City in the Community
Turin, Italy – Balon Mundial
Iztapalapa, Mexico – Fútbol Más
Santa Ana, USA – Pure Game
Cairo, Egypt – Aspire
Pitches in progress:
Urfa, Turkey – Kizlar Sahada
Santa Marta, Colombia – Tiempo de Juego, Fundación Selección Colombia
Naples, Italy – Play for Change
After constructing the sustainable Lay’s pitch through local stakeholder and community coordination, a 12-month social cohesion programme is launched and delivered on the pitch. Developed by local football for good organisations, these programmes focus on the specific conditions and needs of the communities, and consist of the main impact pillars: inclusion, access, social skills, societal values and engagement.
Key Facts
Pitches
6
where Lay’s Replay Programming is taking place
4
currently being built
Participants
13
organisations involved
+11k
assistants to local events
Programme
+1k
enrolled participants
+4k
cumulative hours of Lay’s Replay programmes
1.7K+ regular community members use the pitch outside of programming
The community benefits from the new football pitch beyond the organised sessions.
Girls and boys have equal access
A safe space to play football, drive positive change, raise awareness of sustainable practices and promote equity.
Local organizations offer sports sessions and educational activities to tackle social challenges
These educational sports programs provide customized support to the local community, promoting positive change for future generations.
1.7K+ regular community members use the pitch outside of programming
The community benefits from the new football pitch beyond the organised sessions.
Girls and boys have equal access
A safe space to play football, drive positive change, raise awareness of sustainable practices and promote equity.
Local organizations offer sports sessions and educational activities to tackle social challenges
These educational sports programs provide customized support to the local community, promoting positive change for future generations.