OneFootball commits 2.7% of Women’s World Cup 2027-related advertising revenues to advance gender equity through football Women’s football is growing. As the game looks towards the FIFA Women’s World Cup 2027 in Brazil, that growth will bring more attention, bigger audiences and increased commercial investment. The opportunity is to make sure that growth reaches beyond the top of the game. OneFootball has committed to donate 2.7% of its Women’s World Cup 2027-related adve

The initiative contributes to the wider social legacy ambitions of the FIFA Women’s World Cup in Brazil, contributing to advance gender equity across the country. Common Goal and FIFA Women’s Football have teamed up to bring the global Equal Play Effect initiative to Brazil, with an aim of accelerating gender equity from the ground up in the lead up to and beyond the FIFA Women's World Cup 2027 in Brazil. Collaboration and contextualisation have always been at the heart of th