When Soccer Meets Music for Social Change We’re proud to join forces with Footballco’s global soccer media brand, GOAL, to launch GOAL Projects — a creative new initiative connecting the worlds of soccer and music to support grassroots communities around the world. The campaign pairs iconic musicians with hometown soccer teams to design limited-edition jerseys and merchandise, with proceeds directly funding projects that help remove barriers to the game. Each collaboration ce
In football, we often play to win. But last Saturday’s match took on a bigger purpose. On 30th July, Juventus and Real Madrid played at the Rose Bowl Stadium in front of nearly 94,000 fans. Both teams played with the same artwork embedded into their jersey numbers to represent their shared belief. The design represents and promotes a common goal for football — making the game an inclusive, equitable, and safe space for all. The original artwork used in the jersey numbers was
Stay up to date with stories, insights, and opportunities from across the Common Goal community — and see how football is driving social change around the world.