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How to change supporters’ groups' culture 101
How American Outlaws is changing supporters' football culture Across the United States, one group of fans want to change the way soccer is supported in the country. American Outlaws are a supporters group of the U.S men’s and women’s national teams with more than 23,000 members across more than 200 chapters in the United States and around the world. In any group that big – and within a sport that has not traditionally been known for being inclusive – there comes certain
Nov 22, 20234 min read


Create the Space
A collective of leading players from across the world have come together to ensure that football – at all levels – is equipped with the knowledge, skills, and resources to understand, prevent, and deal with mental health issues. Historically mental health in football has been taboo, rarely discussed openly. In recent years, we have witnessed a positive shift, with more individuals bravely speaking up and raising awareness about lived experience. The sport itself has often
Nov 2, 20234 min read


“How can I make a difference?”
Sofie Junge Pedersen on football and climate action Sofie Junge Pedersen plays for Denmark and Inter Milan, has been a part of the Common Goal movement since 2018, and is a long-time climate activists. This is a piece she wrote on her climate action journey in football. If we’re really honest, it won’t be long until football becomes unplayable. Matchdays? Not possible with flooded pitches. World Cups? Not possible with rising temperatures. I remember one training session wher
Sep 5, 20233 min read


Hyundai teams up with Common Goal for Equal Play Effect
Hyundai Teams Up with Common Goal for Women Empowerment Programme During 2023 FIFA Women’s World Cup Hyundai Motor Company has pledged its support to Common Goal’s Equal Play Effect, a women empowerment programme. The contributions take effect during the final weeks of 2023 FIFA Women’s World Cup, which runs until August 20, 2023, in Australia and New Zealand. Through its continued support, the company not only advocates for women’s football, but also equal rights and oppor
Aug 14, 20233 min read


German Team Unite for Gender Equity
Squad will support inclusive girls' football projects in Germany Ahead of the start of the FIFA 2023 Women’s World Cup in Australia and New Zealand, the German squad have come together to support gender equity across Germany – with the players pledging 1% of their tournament prize money to inclusive girls’ and non-binary football projects in their home country. The squad have also called for investment in equal participation opportunities for women of all social and cultural
Jul 21, 20233 min read
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