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News & Stories


Real Sporting de Gijón
The first LaLiga side, and fourth professional team worldwide, joins Common Goal, pledging 1% to its community and fans Clubs are nothing without the fans and communities that surround them. But as football – and the money in the game – grow, it’s these people at the heart of the game that are too often left behind. Real Sporting de Gijón, one of Spain’s oldest football clubs playing in LaLiga 2, is working to help pioneer a new era in football. Today it becomes the first La
Feb 14, 20232 min read


“The game is decided in your head”
An interview with Common Goal’s newest member, Sven Schimmel, on his journey with football and mental coaching When Sven Schimmel started playing football it was just for fun. He was four after all. But by 12, things started to change as the game began chipping away at his mental health. By 23, the then professional footballer who had three seasons with VfB Stuttgart and two with SV Wehen Wiesbaden under his belt, had enough and decided to step away from the game. Now, as a m
Dec 5, 20224 min read


Real Madrid vs. Juventus
In football, we often play to win. But last Saturday’s match took on a bigger purpose. On 30th July, Juventus and Real Madrid played at the Rose Bowl Stadium in front of nearly 94,000 fans. Both teams played with the same artwork embedded into their jersey numbers to represent their shared belief. The design represents and promotes a common goal for football — making the game an inclusive, equitable, and safe space for all. The original artwork used in the jersey numbers was
Aug 1, 20222 min read


SV Werder Bremen joins Common Goal
The club becomes the first German team to take the 1% pledge A week after SV Werder Bremen were promoted to the Bundesliga, the club known for driving social change committed to pledging 1% of their ticket and sponsorship revenues to the Common Goal movement and created an option for employees to take the pledge as well. This move makes SV Werder Bremen the third professional club, and the first German one to take the pledge after the Danish club FC Nordsjælland made the comm
May 25, 20223 min read


“The most convincing plan I’ve seen”
Eight professional clubs team up with Play Proud to foster an LGBTQ+ inclusive game The numbers don’t lie. From 63% of LGBTQ+ young people experiencing homophobia in sports environments to 80% of supporters witnessing anti-LGBTQ+ attitudes in the stands, homophobia continues to plague the game. Ahead of the 2026 World Cup hosted by Canada, Mexico, and the US, clubs across eight-key North American football markets are participating in the first cross-league LGBTQ+ focused trai
Apr 8, 20223 min read
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