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Our Purpose

Uniting the global football community in tackling the greatest social challenges of our time

With more than three billion fans, football is the largest social phenomenon on the planet. No other sport boasts such wealth. Or such reach. Or such cultural significance. The beautiful game is in a league of its own.

For many, the game forms community. It binds people together and creates a common language they can all speak. And for some, it already serves as a powerful tool for addressing social challenges in their communities - but no systemic link exists between the professional game and the many community based football organisations around the world.
By creating a more thorough link between football players, managers, fans, organisations, brands, and football for good organisations, we can join the global football community together on a team big enough and strong enough to take on the world's toughest opponents from HIV/AIDS to gender inequality to youth unemployment.

The idea is simple. Common Goal’s members pledge 1% of their earnings to a central fund. And together we allocate this fund to high-impact organisations that harness the power of football to advance the United Nations Global Goals

How Common Goal works

Common Goal members

Central fund

High-impact football NGOs i

Goal 3Good Health and Well-being
Goal 4Quality Education
Goal 5Gender Equality
Goal 8Decent Work & Economic Growth
Goal 10Reduced Inequalities
Goal 16Peace, Justice & Strong Institutions

Steering Board

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Moya Dodd

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Moya is a Partner in the competition and regulation group at Gilbert+Tobin Lawyers and a member of the Asian Football Confederation's Executive Committee. She was also one of the first few women on FIFA's Executive Committee, from 2013-2016.

A former national team player and vice-captain of Australia, Moya has been and continues to be a leading advocate and champion for women’s rights and gender equality in world football.

In her role as independent Chair of Common Goal's Steering Board, she oversees all of the Steering Board’s activities and formal decision making.

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Jürgen Griesbeck

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A Schwab Foundation Fellow of the World Economic Forum and Ashoka Fellow, he has a 20- year track record of impact and innovation in the field of football for good.

Jürgen serves as a member on the Steering Board in his function as CEO of streetfootballworld and Co-Founder of Common Goal.

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Juan Mata

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A global ambassador of streetfootballworld, Juan co-founded Common Goal alongside Jürgen Griesbeck and Thomas Preiss in 2017 with the aim to form a lasting connection between football as a business and football as a tool for social change.

Juan was the first player to commit to pledge (a minimum of) 1% of his salary to high impact football for good organisations and serves as a member of Common Goal’s Steering Board.

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Luc Tayart

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A philanthropic practitioner with more than 30 years of experience, Luc holds numerous additional positions in leading philanthropic and political institutions, including the Network of European Foundations where he serves as Treasurer, the European Venture Philanthropy Association where he serves as a member of the Strategic Committee and the European Policy Centre, where he is a member.

Luc serves as a member on the Steering Board in his function as Managing Director of the King Baudouin Foundation.

Core Team

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Thomas Preiss

Chief Operating Officer
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Thomas is a social change strategist and entrepreneur with a background in international economics and business administration.

In his role as Co-Founder and COO, he translates vision into strategy and oversees the day-to-day operations of Common Goal.

Outside of the office you will find Thomas on the water in the summer and the snow in the winter.

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Cathy Rincón

Community Lead
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As Head of Community, Cathy is responsible for the development and delivery of Common Goal’s member experience – from welcoming and on-boarding new members to the Common Goal team, to enabling them to experience the impact of their pledges.

As a football mum, Cathy spends most of her weekends driving her son Luka across Berlin to play at local tournaments, with the help of a few cups of strong Colombian coffee.

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Elvira González-Vallés

Head of Communications
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Elvira oversees and coordinates the communication of Common Goal’s story in both the online and offline world.

Elvira has an academic background in communications and business management. After working for several years in audio-visual production, she decided to continue her career in the not-for-profit sector, where she has been working for the last 8 years.

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Ben Miller

Partnerships & Media Relations
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At Common Goal, Ben heads up media and influencer relations.

Ben's previous roles have brought him to over 50 countries, one of which was Bhutan, where he missed a penalty in the only league match he ever played in.

Common Goal Partners

The Global Goals

EA Sports

Banco Santander

Nielsen

Facebook

Onefootball

90min

Forza Football

Revolt

enso

Project Everyone

Imago Sport

Viareal

Grabyo

Baker McKenzie

Purpose+Sport

Classic Football Shirts

WeWork

TGE

King Baudouin Foundation

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