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Lay's RePlay Pitch Launch

Lay's RePlay | Pitch Launch

Celebrating the opening of a new space for play and connection.
About

Lay’s RePlay is more than transforming discarded chip packets into sustainable football pitches. It is a global initiative designed to bring communities together through play and joy. The pitch is only the starting point; what truly matters is how it becomes a space for long-term social impact. The pitch launch marks the beginning of this journey. 


Taking place over several…

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"I’m proud to be part of a moment that shows how sport can inspire, include and empower the next generation”

Orsolya Dencz, football layer and Lay’s ambassador

Key Facts

12

countries

13

pitches launched

≈150

attendees over each launch activity

Project Partners
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