Lay’s RePlay

Bringing joy to communities around the world through the power of football.  

Lay’s RePlay is a global PepsiCo initiative delivered in partnership with the UEFA Foundation for Children and Common Goal. It gives used Lay’s chip packs a second life by using recycled chip-pack material to build sustainable football pitches, welcoming spaces where communities can play, learn and connect.

Working with trusted local partners, each pitch becomes a platform for inclusive football-for-good programmes that help young people build skills, confidence and belonging. By combining sustainable infrastructure with long-term community programming, Lay’s RePlay creates lasting positive impact for people and the planet.

The Initiative

From a crisp packet to a football pitch. That's where Lay's RePlay begins. Each RePlay pitch gives approximately 4 million used crisp packets a second life, transforming packaging waste into a sustainable space for football. Collected locally or through recycling partnerships, the packets are combined with packaging production waste, then washed, shredded and turned into pellets. These pellets form the Ecocept base layer beneath the artificial turf, transforming discarded materials into places where communities can come together, play and connect.

But building a pitch is only the beginning. Once a RePlay pitch opens, it becomes a hub for football, learning and community life. Working with trusted local organisations, Common Goal supports long-term, inclusive football-for-good programmes that go far beyond the game. Through play-based activities, young people develop life skills, build confidence, form friendships and strengthen their sense of belonging. Each programme is shaped by its local community, ensuring that the pitch is not simply a place to play, but a space where everyone has the opportunity to grow.

Today, 13 RePlay pitches across five continents are bringing this vision to life. Each pitch has its own community, stories and ambitions, but all share one belief: the real impact of a football pitch is not just in how it is built, but in what becomes possible because of it.

The Impact

Working with 13 local partners, Common Goal supports the development of long-term, inclusive football-for-good programmes tailored to the needs of each community. Across all locations, RePlay programming is built around three shared pillars: Social & Emotional Development, Community Engagement, and Access & Inclusion. RePlay pitches not only provide safe and inclusive spaces for everyone to play, but also help young people build confidence and strengthen their sense of belonging within their communities.

While these pillars unite all RePlay locations, no two communities are the same. That's why local partners shape their programmes around the challenges and opportunities that matter most to their communities, selecting specific thematic areas to focus on. From advancing gender equity and creating opportunities for girls and women, to developing employability skills and promoting environmental awareness, football becomes a powerful tool for addressing local challenges and driving positive change.

By combining a shared global vision with local expertise, RePlay ensures that each pitch becomes much more than a sports facility: a space where people can play, learn and thrive.

RePlay Leagues 2026

As part of Lay's sponsorship of the FIFA World Cup 2026, the RePlay World Cup Leagues brought the excitement of the tournament to RePlay communities across the world. In 2026, 9 leagues were organised across 7 countries, bringing together 1,931 young people, including 770 girls, across 220 teams and 800 football games. Each league was organised by a local RePlay partner and brought together young people through several months of football activities, from opening community celebrations to local finals. Unlike traditional competitions, the RePlay Leagues placed fair play, inclusion and teamwork at the heart of the experience, celebrating not only what happens on the pitch, but also how players support their teammates and contribute to their communities.

The excitement continued beyond the local leagues. 60 young participants were selected as RePlay Champions, earning a once-in-a-lifetime opportunity to experience the FIFA World Cup in person. Champions were recognised for demonstrating RePlay values through fair play, leadership and meaningful contributions to their communities. In June and July 2026, they travelled to Mexico City, New York and Los Angeles, where they attended live World Cup matches, explored their host cities and took part in football, cultural and team-building activities on the RePlay pitches. Beyond attending football's biggest tournament, the World Cup Experiences marked a milestone for RePlay: the first international gatherings of young people from different RePlay communities. These encounters brought the RePlay network to life, helping young people recognise that they belong to a global community united by shared values and a love of football.

2021

Lay's RePlay launches in partnership with Common Goal and the UEFA Foundation for Children, with its first pitches opening in South Africa, the United Kingdom and Brazil.

2022

RePlay expands to two new countries, opening community pitches in Turin (Italy) and Mexico.

2023

Five new pitches open across the United States, Egypt, Turkey, Italy (Naples) and Colombia.

2024

RePlay arrives in Spain with a new pitch in Bilbao, coinciding with the UEFA Women's Champions League Final.

2025

RePlay expands to Portugal, while preparations begin for the RePlay World Cup Leagues.

2026

The 13th RePlay pitch opens in Hungary, while 9 RePlay World Cup Leagues take place across 7 countries, culminating in World Cup Experiences in Mexico City, New York and Los Angeles.