Fans co-create artwork to build a more inclusive game For the second consecutive year, Common Goal is teaming up with Amplifier, an award-winning media lab, to release a line of merchandise aimed at helping make soccer more inclusive for all. “Pride in Each Other,” is a collection co-created by eight supporter groups across North America, all of who are taking part in Play Proud training, and Thomas Wimberly, a Louisiana-based artist. At a time when LGBTQ+ rights are under a
Clubs from five leagues commit to helping make the 2026 Men's World Cup the most inclusive yet At a critical time when LGBTQ+ rights are under attack worldwide, Common Goal is bringing together eight clubs from five leagues spanning Canada and the United States, their supporters’ groups, and local grassroots soccer organisations, to fight discrimination on and off the pitch through Play Proud - football’s leading movement advancing LGBTQ+ inclusion. A record number of anti
How Play Proud enabled Mike, a football fan and electrician, to help make their communities more LGBTQ+ inclusive At the beginning of Pacific FC’s season, you can find Mike Geldreich (he/they) with purple hair which slowly fades to pink as the games and weeks roll by. It’s their ode to their team and just one of the many ways they live and breathe football. From a young age, Mike knew there was something special about the game. But it wasn’t until recently that Mike, an elect
The first LaLiga side, and fourth professional team worldwide, joins Common Goal, pledging 1% to its community and fans Clubs are nothing without the fans and communities that surround them. But as football – and the money in the game – grow, it’s these people at the heart of the game that are too often left behind. Real Sporting de Gijón, one of Spain’s oldest football clubs playing in LaLiga 2, is working to help pioneer a new era in football. Today it becomes the first La
An interview with Common Goal’s newest member, Sven Schimmel, on his journey with football and mental coaching When Sven Schimmel started playing football it was just for fun. He was four after all. But by 12, things started to change as the game began chipping away at his mental health. By 23, the then professional footballer who had three seasons with VfB Stuttgart and two with SV Wehen Wiesbaden under his belt, had enough and decided to step away from the game. Now, as a m
Stay up to date with stories, insights, and opportunities from across the Common Goal community — and see how football is driving social change around the world.
