F4GMag-Eleven-Digital[1230]

FEMALE IN FOOTBALL BY BEN MILLER IT IS GENERALLY ACCEPTED THAT INTEREST IN WOMEN’S FOOTBALL FLARES UP AROUND A WOMEN’S WORLD CUP, THEN QUIETLY EXTINGUISHES AS THE FOOTBALL INDUSTRY RETURNS TO BUSINESS AS USUAL, AND THE BIG MALE LEAGUES KICK OFF. BUT A RECORD-BREAKING GLOBAL TELEVISION AUDIENCE OF OVER A BILLION DURING THE FIFA WOMEN’S WORLD CUP FRANCE 2019, DRIVEN BY UNPRECEDENTED COVERAGE ACROSS THE MEDIA, WHICH WAS IN TURN FUELLED BY AN INFLUX OF MARKETING DOLLARS, SUGGEST THAT A TIPPING POINT HAS BEEN REACHED IN WOMEN’S FOOTBALL. LEADERSHIP