"We should use our platform to help "
Olmo out to help drive change
Ahead of his Champions League quarter-final clash against Atlético Madrid Dani Olmo wants to send out a message of solidarity and individual responsibility to other footballers as he becomes the latest member of the Common Goal movement.
The Spanish midfielder is currently part of the RB Leipzig squad in Lisbon preparing for the latter stages of the competition and wishes to use this moment to highlight the platform footballers hold in their ability to improve society.
Through his 1% the 22-year-old will support a project run by football-based community organisation Cross Cultures Projects Association in Croatia, which has operated for several years across the Balkans aiming to bring back stability to post-conflict communities.
Where the effects of war and ethnic conflicts are often still visible many years after the violence has ended – affecting communities and preventing them from returning to a normal life – football can help foster dialogue and a culture of peace.
For Olmo this is an opportunity to align his desire to give back and pay his respects to the country and region where he spent five years playing for Dinamo Zagreb.
“As footballers we should not be on the margins of social reality and, at this terrible time, we must be conscious of the impact that football can have,” said Olmo.
“As far as we can, we players should use the platform the sport gives us to help improve society each and every day, with the single aim of giving back.
“I wanted to join the Common Goal family, as I would like to be part of a movement which has the objective to transform the football industry and maximise football’s contribution to the world.
“Through Common Goal I will support a project run by the NGO Cross Cultures Projects Association, which has been working for many years in the Balkans, where ethnic conflicts are still going on.
“I’m committed to helping children have a right to a childhood, and education, regardless of ethnicity or gender. Unfortunately, it’s always the children who suffer the most in conflict and post-conflict environments.”
Alongside conflict resolution, the La Masia graduate and current captain of the Spanish Olympic team will also use his social investment to promote gender equality and children’s rights.
Olmo becomes the 160th player or manager to join the social impact collective and will team up once more with his manager Julian Nagelsmann.
Common Goal co-founder and compatriot Juan Mata believes now more than ever society needs more players like Olmo, saying: “I’m proud to welcome a player like Dani Olmo to the Common Goal team who has such a promising career ahead of him.
“On the pitch he’s likely to be one of the world’s top talents in the very near future. He has a great sense of solidarity and social responsibility,” said Mata.
“We need players like Dani in football and in our society now more than ever before.”